Billboards would be located near student hubs such as high-schools and college campuses to target parents, learners and students on their school commutes.
Other billboards would appear near student accommodation and popular hangouts in areas such as the City Bowl in Cape Town, Braamfontein in Johannesburg and Morningside in Durban.
Promoted posts on Instagram would direct them to visit the African Bank business profile highlights. The highlights would have more information on account benefits and step-by-step instructions for how to enter a competition with a R10 000 prize.
A highlight reel titled MyWORLD would break down the benefits of the account. This would help potential account holders know what benefits to expect from choosing the MyWorld account.
A second highlight reel would on the competition. There would be step-by-step instructions on how to enter the competition in order to stand a chance to win. These clear instructions would make participation and interaction with the African Bank profile easier.
Moving banner ads promoting opening a MyWORLD account would capture our audience’s attention as they search for playlists and stream songs on Spotify.
In addition to Instagram, the campaign would run concurrently on Twitter. Micro-influencers would post about the MyWORLD account linked pocket solution, boost product awareness and encourage their followers to enter the competition.
Radio ads, airing on popular stations, with scenarios of students having awkward money moments, would position the MyWORLD account as the best solution for personalised banking.
This ad captures an exchange between James (student on his way to college) and Refiloe (airport security). James is late for his flight but still has to make it through the carry-on luggage scanner. James' dated banking secret is revealed when his piggy bank pops out of his bag and breaks.
Tru-View in-stream ads sharing the benefits of opening a MyWORLD account, and prompting young people to download the African Bank banking app make a short but lasting impression to potential account holders.
